Privacy Policy: How We Protect Your Visitor Data
Last revised: 12 February 2025
Snowdog Adventures publishes trip notes, trail guides, and gear advice for people who love winter in New Brunswick. This policy explains, in plain language, what we collect when you visit, why we collect it, and what control you keep over your own data.
We wrote this for a reader, not a courtroom. Where the law uses dense terms, we try to say what they mean in practice. If something here is unclear, the fastest fix is to ask us directly through the Contact page.
This policy applies to everything under our domain — the blog, the newsletter sign-up, and the forms you use to reach us. It does not cover sites we link out to. Once you leave for another company's page, their rules take over.
Information We Collect
Most of what we hold is the ordinary technical exhaust that every web server produces. A smaller part is information you hand us on purpose.
Server logs
When your browser requests a page, our hosting records the basics: your IP address, the user agent string (browser and operating system), the page that referred you, and a timestamp. We don't build this; the server does it automatically to keep the site running and to spot abuse.
Contact forms
If you write to us about a dog-sledding day or a gear question, we keep the name, email, and message you send. Nothing more is required to answer you.
Newsletter and research sign-ups
Subscribing to our seasonal updates means we store your email address and the date you joined. You can leave at any time using the unsubscribe link at the foot of every email. No survey, no exit interview.
Cookies and Tracking
Cookies are small text files a site stores in your browser. We group ours into three buckets so you can decide what to allow.
Essential cookies
These keep the site functional — remembering your consent choices and basic session state. Turn them off and parts of the site stop behaving. They run regardless of preference because the site can't work without them.
Analytics cookies
These help us see which trail guides get read and where people drop off, so we know what to write next. The picture is aggregate, not a profile of you by name.
Advertising cookies
We don't currently run personalized ads. If that changes, advertising cookies may be introduced to support them, and we'll update this section before any go live.
Managing cookies yourself
Every major browser lets you block or delete cookies from its settings menu. Chrome, Firefox, Safari, and Edge each keep these controls under privacy or site-data options. Clearing them won't lock you out; it may reset preferences you've saved.
How We Use Your Information
The short version: we use data to keep the site useful and to talk back when you reach out. Three concrete purposes.
- Improving the experience. Knowing which pages load slowly or get abandoned tells us what to fix and what to expand.
- Measuring performance. Aggregate analytics show whether a new gear guide actually helped readers or quietly flopped.
- Answering inquiries. Contact-form details exist so we can reply to your specific question and nothing else.
We don't sell your information. We don't trade email lists. That's not a slogan — it's just not part of how this site earns its keep.
Third-Party Integrations
Running a website means leaning on a few outside services. Each one sees only the slice of data it needs to do its job.
Analytics vendors
Traffic-measurement providers process page-view data on our behalf, under their own published privacy terms.
Advertising partners
None active today. Should we add ad partners in future, they'll be named here with their role before launch.
Hosting and CDN
Our infrastructure and content-delivery providers handle server logs to serve pages quickly and reliably.
Your Data Rights and Retention
Your information is yours. You can ask what we hold, ask us to erase it, and opt out of tracking whenever you like.
- Access. Request a copy of the personal data tied to you.
- Deletion. Ask us to remove your records, and we will, unless we're legally required to keep them.
- Opt-out. Disable analytics through your browser or our consent banner at any time.
To start any of these, write to us via the Contact page and tell us what you need.
How long we keep things
Server logs roll off after a limited period needed for security and troubleshooting. Contact messages stay while a conversation is active and a reasonable window after. Newsletter data lasts until you unsubscribe. When data reaches the end of its purpose, we delete it from our active systems.
One honest caveat specific to this site: because we depend on third-party hosting and analytics, deletion on our side doesn't instantly purge every cached copy a provider holds — their own retention schedules apply, and we ask them to honor erasure requests we pass along.
Policy Revisions and Contact
Winter sports change, and so do the tools behind a website. When we update this policy, we'll revise the date at the top and, for anything significant, flag it on the site or by email if you're subscribed.
Questions about your data, or about anything written here? Reach us through the Contact page. You can also read our Terms of Service for the broader rules of using the site.